How vanity URLs & a .brand TLD could supercharge your SEO (Part 1)

How vanity URLs & a .brand TLD could supercharge your SEO (Part 1)   In this exclusive MakeWay.World guest series, Major League Baseball’s Matt Dorville shares his perspective on how to use vanity URLs within your .brand TLD to really drive your SEO...
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AFL Women’s Trailblazing In Digital As Well As Women’s Sport

The launch Australian Football League’s Women’s Competition was a historic moment for elite sport in Australia. However, that’s not the only trailblazing move the AFL has made – the launch of the website at the address www.womens.afl is another incredible move by the country’s most innovative sporting organisation.

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WEBINAR: Hear about .brands from ClickZ, Neustar, Major League Baseball & VaynerMedia

In this webinar, we will cover everything you need to know about branded TLDs, exploring their history, benefits, limitations implications and everything in between.

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Top Stories

How vanity URLs & a .brand TLD could supercharge your SEO (Part 1)

How vanity URLs & a .brand TLD could supercharge your SEO (Part 1)   In this exclusive MakeWay.World guest series, Major League Baseball’s Matt Dorville shares his perspective on how to use vanity URLs within your .brand TLD to really drive your SEO...

AFL Women’s Trailblazing In Digital As Well As Women’s Sport

The launch Australian Football League’s Women’s Competition was a historic moment for elite sport in Australia. However, that’s not the only trailblazing move the AFL has made – the launch of the website at the address www.womens.afl is another incredible move by the country’s most innovative sporting organisation.

See What Global Brands Are Doing With Their Own .brand TLDs

www.motionsonic.sony

A microsite hosting information about Sony’s new project using technology to create music through movement

Own Your Brand.

Create a truly safe, memorable, unique, engaging, remarkable experience for your customers.

The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.

This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service, which we know is of utmost importance to our customers, and ultimately serves to increase trust and confidence in Barclays’ online entities.

Troels Oerting

Chief Information Security Officer, Barclays Group

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About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. 

A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation.

Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand.

MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

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We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands.

If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

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