Watch the first .brands webinar on-demand now

The first .brands webinar is now available to watch online

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Why this domain name expert has stopped talking about domain names

The more I talk to .brand owners, the more they’re teaching me where the value of .brands is. And newsflash: it’s not in domain names.

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Another future-minded .brand site from Google

The microsite www.ai.google now plays host to information around artificial intelligence projects, once again aligned the .google TLD with a major focus area – Google’s mission to “organize the world’s information and make it universally accessible and useful.”

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Part 2: How should I present .brand domains in advertising?

With many options available, how do you choose which approach is best for your brand?

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Top Stories

Another future-minded .brand site from Google

The microsite www.ai.google now plays host to information around artificial intelligence projects, once again aligned the .google TLD with a major focus area – Google’s mission to “organize the world’s information and make it universally accessible and useful.”

See What Global Brands Are Doing With Their Own .brand TLDs

www.design.google

A microsite for Google’s creative collective of designers, writers and developers.

Own Your Brand.

Create a truly safe, memorable, unique, engaging, remarkable experience for your customers.

The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.

This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service, which we know is of utmost importance to our customers, and ultimately serves to increase trust and confidence in Barclays’ online entities.

Troels Oerting

Chief Information Security Officer, Barclays Group

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About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

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