New Top-Level Domains (TLDs) are becoming more popular in the last couple of years, so here’s everything you need to know about them.
Google uses its .brand to commit to going green By Tony Kirsch Head of Professional Services, Neustar In late 2016, Google Senior Vice President of Technical Infrastructure Urs Hölzle made a big announcement about the search giant’s sustainability goals. “I’m thrilled...
.brand Quick Wins: Holiday Marketing Campaigns Holiday marketing is no new concept: as the end of year approaches, many brands are planning how they will reach out to customers, clients and partners to share thanks and spread some cheer to strengthen brand loyalty and...
2016: The Year That Was in .brands By Tony Kirsch Head of Professional Services, Neustar Back in June I wrote about the progress of .brands at the half-way point of the year. At the time, the total number of domains registered in .brand TLDs had grown by 238% in just...
See What Global Brands Are Doing With Their Own .brand TLDs
Own Your Brand.
Create a truly safe, memorable, unique, engaging, remarkable experience for your customers.
The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.
This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service, which we know is of utmost importance to our customers, and ultimately serves to increase trust and confidence in Barclays’ online entities.Troels Oerting
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The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand.
A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation.
Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand.
MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.
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