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Did you ever stop to think what the ‘link’ is all about? By Tony Kirsch Head of Professional Services, Neustar From as far back as the 1400s, marketing has existed with three simple objectives; 1. to inform consumers about products and services they may want or need;...
I’m so impressed by this launch from AWS — for a brand as established, recognized, and customer-facing as Amazon this must have taken a lot of effort.
I want to tell you a story. The story of a video.
This Spotlight piece focuses in on search giant Google’s use of its .brand TLD.
When it comes to .brand Top-Level Domains, the banking and financial industries are leading the way.
Upcoming webinar: .brands 101 You may have heard that over 550 big brands have a .brand Top-Level Domain (TLD), such as .microsoft, .ford and .barclays. But what exactly is a .brand TLD, and what can you do with it? Following our successful .brand update webinar in...
We are now half way through 2017 which provides us with an opportunity to have a good hard look at the data and reflect on the last six months in the .brands space.
Take a deeper look at how the automotive industry is using .brands in the first .brands Industry Spotlight.
The more I talk to .brand owners, the more they’re teaching me where the value of .brands is. And newsflash: it’s not in domain names.
The microsite www.ai.google now plays host to information around artificial intelligence projects, once again aligned the .google TLD with a major focus area – Google’s mission to “organize the world’s information and make it universally accessible and useful.”
With many options available, how do you choose which approach is best for your brand?
Let’s have a look at a few of the options for presenting dotbrand domains in advertising and see if we can uncover what the best option is for you.
Explore brand TLDs with the Stats Hub Today MakeWay.World is pleased to reveal an exciting new range of functionality that we’re really proud of: the Stats Hub. Completely free for anyone interested in .brand activity globally, the Stats Hub is available now in the...
We received so many fantastic brand TLD questions on our .brands webinar that we wanted to answer some more of them
Part 3 of this guest series from Matt Dorville of Major League Baseball looks at five ways .brand TLD owners can use their exclusive branded namespaces to take advantage of vanity URLs.
Part 2 of this guest series from Matt Dorville of Major League Baseball discusses how a vanity URL strategy could offer an invaluable boost to your SEO ranking.
In the first part of his guest post series, Matt Dorville of Major League Baseball looks at vanity URLs – how they benefit brands and how Google has adapted its treatment of them in recent months to remove the penalty for redirecting domains.
The launch Australian Football League’s Women’s Competition was a historic moment for elite sport in Australia. However, that’s not the only trailblazing move the AFL has made – the launch of the website at the address www.womens.afl is another incredible move by the country’s most innovative sporting organisation.
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The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.
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