Three .brands tell us about the motivations that drove their first .brand domain registrations.

Tony Kirsch writes; “whilst there is unquestionably a groundswell of new .brand usage each year, the previously-held view that we’re waiting for one big thing to tip the scale across the world for .brands shifted significantly last year.”

Find out what HSTS is, how it works, why it is beneficial for brands, and how to implement it on your dotbrand TLD.

In this MakeWay.World exclusive, Tony Kirsch speaks with Ben McIlwain about Google’s HTTP Strict Transport Security, or HSTS – a new security measure that could be a perfect fit for brand TLDs.

One of the largest banking organizations in the world, HSBC, is using its .brand TLD to create branded links in social media. We spoke with Kevin Audritt, Global Head .HSBC TLD Programme, to find out more.

Cole Quinn and Tony Kirsch also talked at length about what Cole sees as the major benefits of .brand TLDs, why more organizations should take advantage of them and what success in the .brands space looks like.

Tony Kirsch caught up with Cole to chat about the BRG’s history and how it is working every day to advocate for brand TLDs.

Discover how German financial services company DVAG is using its .brand TLD in the latest Spotlight.

SEO expert and writer Bill Hartzer answers the question; ‘can new TLD domain names rank well in search results?’

HSTS preloading at the TLD level could be an opportunity for .brand operators to further strengthen that protection and get in at the ground floor of Google’s latest development.

Germany emerged as an early leader in .brand registrations and usage, with significant support from the country’s famed automotive industry.

Here are just some of the ways .brands can become another tool in your business arsenal.

France is one of the top three regions by .brand domain registrations. Discover more about .brands in the region in our latest Spotlight article.

Neustar has completed one of the most extensive transitions to its dotbrand TLD to date, including new websites, emails and vanity URLs.

2018 is set to be a momentous year in .brands, and we’re thrilled to be part of the movement that is truly revolutionizing digital.

From full transitions, to mainstream advertising, to unique use cases – here’s some of the highlights of the year in .brands.