dotneustar dotbrands launch guide TLD strategy

Introducing the .neustar Launch Guide

Today we’re pleased to announce the release of our .neustar Launch Guide – a step-by-step outline of how we got our .brand TLD to launch.

If you’re one of the 550+ companies that have already applied and received approval for your own TLD, this document is designed for you. It’s a detailed look at what we learned as we planned, executed and launched our .neustar TLD.

Quite simply, we believe .brand TLDs represent one of the major pillars for the future of the Internet. The possibilities for creativity and innovation are nearly endless. And we’re not alone – dozens of Fortune 500 companies have already joined the movement and launched their TLD.

Moving to .neustar was about more than promoting our own Registry Services capabilities. If we are going to talk the talk about TLDs, then we need to walk the walk. There is no stronger statement for a product or service than using it yourself, and we’re incredibly excited to be among the pioneers in this space.

This document will provide you with important tips, hints and suggestions based on our own experiences so your .brand launch goes as smoothly as possible. By sharing what we’ve learned in this Launch Guide, we hope to inform and empower other .brands with the know-how and resources to launch their own TLDs.

dotneustar dotbrands launch guide TLD strategy 2

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About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

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