Latest NewsGet news and thought leadership on all things .brands
Part 2 of this guest series from Matt Dorville of Major League Baseball discusses how a vanity URL strategy could offer an invaluable boost to your SEO ranking.
In the first part of his guest post series, Matt Dorville of Major League Baseball looks at vanity URLs – how they benefit brands and how Google has adapted its treatment of them in recent months to remove the penalty for redirecting domains.
The launch Australian Football League’s Women’s Competition was a historic moment for elite sport in Australia. However, that’s not the only trailblazing move the AFL has made – the launch of the website at the address www.womens.afl is another incredible move by the country’s most innovative sporting organisation.
In this webinar, we will cover everything you need to know about branded TLDs, exploring their history, benefits, limitations implications and everything in between.
Launching a brand TLD allows iSelect to create web addresses ending in .iselect, such as www.health.iselect and www.life.iselect.
New Top-Level Domains (TLDs) are becoming more popular in the last couple of years, so here’s everything you need to know about them.
“In building a home for its environmental projects and targets on .google, the company has aligned one of its proudest areas of focus with its evolving digital brand and .brand asset.”
Holiday marketing is no new concept: as the end of year approaches, many brands are planning how they will reach out to customers, clients and partners to share thanks and spread some cheer to strengthen brand loyalty and engagement.
As we approach the end of 2016, let’s take a look at the year that was – the year that we saw some of the world’s most recognized brands join the movement and truly demonstrate that this is a growing community of innovative marketers ready to take on the next evolution in branding.
It has been a long road to get here, however we’re confident that a revolution in digital branding is upon us and will forever change the way companies engage with their customers.
The world’s first sporting code to launch its own branded TLD has continued to flex its innovation muscle with a creative new endeavor.
From building trust to engaging more deeply with your customers, the benefits of a .brand can be as unique as your brand itself.
Saxo Bank’s decision to dump saxobank.com for home.saxo got a lot of attention and went viral on social media.
Take a cue from early adopters and you’ll see there are plenty of ways you can use your .brand right away—most of them pretty simple to achieve.
This is the first widely publicized, non-domain industry website Google has released on its .brand TLD.
Check out how these three brands are using their .brand TLDs to innovate and redefine their very own digital landscape.
It’s been a long process already, and the hard work hasn’t even begun.
Google Small Business announced that Google Domains had permanently moved to a .brand domain name as its new address online.