The .neustar Launch Guide
Unleashing the Power of a .brand
At Neustar, we truly believe .brand Top-Level Domains (TLDs) have a huge role to play in putting the power back into the hands of marketers.
By empowering customers to connect directly to specific online information from the organizations they love, companies will see an increase in the efficiency of advertising, enhanced customer loyalty and meaningful impact to the bottom line.
We’re so confident that .brands represent the future of the next generation of the Internet that we launched our own .neustar TLD to truly “walk the walk”. Learn how we planned, measured and launched our branded Top-Level Domain in this .neustar Launch Guide.
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The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.
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We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at email@example.com