What is a .brand?
Very simply, a ‘dot brand’ is a Top-Level Domain (TLD) like .com or .org, but it’s your brand name to the right of the dot, and you own the entire name space.
A dot brand provides you with incredible flexibility. By owning a dot brand, your organization controls an entire branded corner of the Internet – your own digital ecosystem. This allows you to register any domain names you like, to use in any way you like, and infuse more innovation, creativity, and security into your domain names and digital strategy.
Brand TLDs Delegated
Countries of Origin
.brand Domains Registered
Avg. Domains per .brand TLD
Key Benefits of a .brand
From building trust to engaging more deeply with your customers, the benefits of a dot brand can be as unique as your brand itself.
With a .brand, your customers can find your content easily using intuitive navigation – think ‘www.product.brand’ or ‘www.promotion.brand’ – where information deep in your site can be reached quickly and easily like never before.
Increased Advertising Efficiency
Direct traffic with no middlemen which is better for you and for the customer. Simple!
Data & Control
Time to take complete control of your digital landscape through your .brand? We think so.