What is a .brand?


Very simply, a .brand is a Top-Level Domain (TLD) like .com or .org, but it’s your brand name to the right of the dot, and you own the entire name space.

A .brand provides you with incredible flexibility. By owning a .brand, your organization controls an entire branded corner of the Internet – your own digital ecosystem. This allows you to register any domain names you like, to use in any way you like, and infuse more innovation, creativity, and security into your domain names and digital strategy.

Brand TLDs Delegated

Countries of Origin

.brand Domains Registered

Avg. Domains per .brand TLD

Key Benefits of a .brand

From building trust to engaging more deeply with your customers, the benefits of a .brand can be as unique as your brand itself.

Simplified Navigation

Large and complex websites are difficult for customers to navigate. And we all know how challenging it can be to present all of your relevant information on your home page – which is why search engines have become so popular.

With a .brand, your customers can find your content easily using intuitive navigation – think ‘www.product.brand’ or ‘www.promotion.brand’ – where information deep in your site can be reached quickly and easily like never before.


Launching a .brand can provide the ultimate strategic competitive advantage, giving a first-mover head-start that cannot be easily replicated. In an age of disrupt or be disrupted, .brands have the opportunity to redefine the competitive landscape.

Increased Advertising Efficiency

Imagine connecting your customers directly to your campaigns and products from your advertising, without the need for third parties.

Direct traffic with no middlemen which is better for you and for the customer. Simple!

Data & Control

Taking control of the customer experience gives you data insights the likes of which you’ve only ever dreamed – and an ability to impact bottom line through cost reductions and the intelligence to empower more targeted offers and campaigns.

Time to take complete control of your digital landscape through your .brand? We think so.

Your .brand is the key that unlocks your ability to control your digital destiny and the possibilities are absolutely endless.

Want to learn more?

See What Global Brands Are Doing With Their Own .brand TLDs


An online cloud-readiness testing tool from Amazon Web Services (AWS).


A site from Google encouraging global political engagement and participation.


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About MakeWay.World

The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch

We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

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