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Not another yearly recap: what 2018 tells us about .brands

Tony Kirsch writes; “whilst there is unquestionably a groundswell of new .brand usage each year, the previously-held view that we’re waiting for one big thing to tip the scale across the world for .brands shifted significantly last year.”

HSBC increases social clicks with .hsbc links

One of the largest banking organizations in the world, HSBC, is using its .brand TLD to create branded links in social media. We spoke with Kevin Audritt, Global Head .HSBC TLD Programme, to find out more.

.brands Spotlight: DVAG

Discover how German financial services company DVAG is using its .brand TLD in the latest Spotlight.

.brands Spotlight: Germany

Germany emerged as an early leader in .brand registrations and usage, with significant support from the country’s famed automotive industry.


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