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Get news and thought leadership on all things .brands

HSBC increases social clicks with .hsbc links

One of the largest banking organizations in the world, HSBC, is using its .brand TLD to create branded links in social media. We spoke with Kevin Audritt, Global Head .HSBC TLD Programme, to find out more.

.brands Spotlight: DVAG

Discover how German financial services company DVAG is using its .brand TLD in the latest Spotlight.

.brands Spotlight: Germany

Germany emerged as an early leader in .brand registrations and usage, with significant support from the country’s famed automotive industry.

.brands Spotlight: France

France is one of the top three regions by .brand domain registrations. Discover more about .brands in the region in our latest Spotlight article.

.brands Spotlight: Neustar

Neustar has completed one of the most extensive transitions to its dotbrand TLD to date, including new websites, emails and vanity URLs.

Top 10 .brand moments of 2017

From full transitions, to mainstream advertising, to unique use cases – here’s some of the highlights of the year in .brands.


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About MakeWay.World

The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

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We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at

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