Resources & Best Practices

for .brand applicants, their advisors, and anyone interested in how .brands are revolutionizing digital marketing

The .neustar Launch Guide

The .neustar Launch Guide Unleashing the Power of a .brand At Neustar, we truly believe .brand Top-Level Domains (TLDs) have a huge role to play in putting the power back into the hands of marketers. By empowering customers to connect directly to specific online...

Think global, act local: Geo-targeting & your .brand

Think global, act local: Geo-targeting & your .brand “The increased flexibility and ability to create domains specific to a location or region has created a world in which a global brand can now reach customers on a local level, leading to a better customer...

A .brand Mini-Glossary

Like any part of the Internet, the realm of .brands has its own language. Here are some of the most important terms to know.

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About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

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We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

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