Google engineer Ben McIlwain on why HSTS could be a perfect fit for .brands security

HSTS preloading at the TLD level could be an opportunity for .brand operators to further strengthen that protection and get in at the ground floor of Google’s latest development.

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.brands Spotlight: Germany

Germany emerged as an early leader in .brand registrations and usage, with significant support from the country’s famed automotive industry.

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How .brands can contribute to real business objectives

Here are just some of the ways .brands can become another tool in your business arsenal.

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Top Stories

.brands Spotlight: Germany

Germany emerged as an early leader in .brand registrations and usage, with significant support from the country’s famed automotive industry.

.brands Spotlight: France

France is one of the top three regions by .brand domain registrations. Discover more about .brands in the region in our latest Spotlight article.

Introducing the .neustar Launch Guide

If you’re one of the 550+ companies that have already applied and received approval for your own TLD, this document is designed for you.

See what global brands are doing with their .brand TLDs

A site from Google encouraging global political engagement and participation.

A microsite hosting Audi’s ‘Q8 Unleashed’ miniseries, promoting the Q8 SUV.

Own Your Brand.

Create a truly safe, memorable, unique, engaging, remarkable experience for your customers.

The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.

This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service, which we know is of utmost importance to our customers, and ultimately serves to increase trust and confidence in Barclays’ online entities.

Troels Oerting

Chief Information Security Officer, Barclays Group


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About MakeWay.World

The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch

We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at

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