Brands reveal the reasons behind their first .brand domain

Three .brands tell us about the motivations that drove their first .brand domain registrations.

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.brands Industry Report: Everything you need to know about .brands [February 2019]

Download the latest edition of the .brands Industry Report now, with dotbrands news and insights from HSBC and Apple, and a look back at 2018 in .brands by the numbers.

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Not another yearly recap: what 2018 tells us about .brands

Tony Kirsch writes; “whilst there is unquestionably a groundswell of new .brand usage each year, the previously-held view that we’re waiting for one big thing to tip the scale across the world for .brands shifted significantly last year.”

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Webcast: How to implement HSTS on your .brand TLD

Find out what HSTS is, how it works, why it is beneficial for brands, and how to implement it on your dotbrand TLD.

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Top Stories

Not another yearly recap: what 2018 tells us about .brands

Tony Kirsch writes; “whilst there is unquestionably a groundswell of new .brand usage each year, the previously-held view that we’re waiting for one big thing to tip the scale across the world for .brands shifted significantly last year.”

HSBC increases social clicks with .hsbc links

One of the largest banking organizations in the world, HSBC, is using its .brand TLD to create branded links in social media. We spoke with Kevin Audritt, Global Head .HSBC TLD Programme, to find out more.

See what global brands are doing with their .brand TLDs

readyforcloud.aws

An online cloud-readiness testing tool from Amazon Web Services (AWS).

elections.google

A site from Google encouraging global political engagement and participation.

Own Your Brand.

Create a truly safe, memorable, unique, engaging, remarkable experience for your customers.

The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.

This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service, which we know is of utmost importance to our customers, and ultimately serves to increase trust and confidence in Barclays’ online entities.

Troels Oerting

Chief Information Security Officer, Barclays Group

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About MakeWay.World. The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A dotbrand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company and brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

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