Three .brands tell us about the motivations that drove their first .brand domain registrations.
Download the latest edition of the .brands Industry Report now, with dotbrands news and insights from HSBC and Apple, and a look back at 2018 in .brands by the numbers.
Tony Kirsch writes; “whilst there is unquestionably a groundswell of new .brand usage each year, the previously-held view that we’re waiting for one big thing to tip the scale across the world for .brands shifted significantly last year.”
Find out what HSTS is, how it works, why it is beneficial for brands, and how to implement it on your dotbrand TLD.
In this MakeWay.World exclusive, Tony Kirsch speaks with Ben McIlwain about Google’s HTTP Strict Transport Security, or HSTS – a new security measure that could be a perfect fit for brand TLDs.
One of the largest banking organizations in the world, HSBC, is using its .brand TLD to create branded links in social media. We spoke with Kevin Audritt, Global Head .HSBC TLD Programme, to find out more.
Cole Quinn and Tony Kirsch also talked at length about what Cole sees as the major benefits of .brand TLDs, why more organizations should take advantage of them and what success in the .brands space looks like.
See what global brands are doing with their .brand TLDs
Own Your Brand.
Create a truly safe, memorable, unique, engaging, remarkable experience for your customers.
The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.
This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service, which we know is of utmost importance to our customers, and ultimately serves to increase trust and confidence in Barclays’ online entities.Troels Oerting