Real world .brand insights from a Brand Management Professional

Gain some inside knowledge with some real world insights in managing your dotbrand domain portfolio from a Brand Management professional.

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Add certificates to your .brand redirects to help your security and SEO

Why adding certificates to your dotbrand redirects can help your security and SEO.

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.brands Industry Report: Everything you need to know about .brands [August 2019]

Download the latest edition of the .brands Industry Report now.

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New TLD applications: what’s the status of the next round?

We thought it timely to provide an update for those who may be interested to apply in the next round or for those simply following the journey.

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Top Stories

Not another yearly recap: what 2018 tells us about .brands

Tony Kirsch writes; “whilst there is unquestionably a groundswell of new .brand usage each year, the previously-held view that we’re waiting for one big thing to tip the scale across the world for .brands shifted significantly last year.”

See what global brands are doing with their .brand TLDs

A new homepage for global consultancy firm KPMG.

A new global homepage for Japanese auto manufacturer, Toyota.

Own Your Brand.

Create a truly safe, memorable, unique, engaging, remarkable experience for your customers.

The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.

This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service, which we know is of utmost importance to our customers, and ultimately serves to increase trust and confidence in Barclays’ online entities.

Troels Oerting

Chief Information Security Officer, Barclays Group


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About MakeWay.World. The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A dotbrand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company and brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

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