google search results on mobile

Don’t think new gTLD domain names can rank well? Think again

By Bill Hartzer
Writer & CEO of Hartzer Consulting 

This article originally appeared on and has been republished with permission.

I continue to hear it over and over again: people saying that they should always use a .COM domain name for your website. I questioned someone just the other day about their statement. The answer they had was “have you ever seen a non .COM website rank in the search engine results?”

Well, uh, yeah, I have. In fact, do you recall that a .TECH domain name won a recent SEO ranking contest?

As you might recall, I have mentioned this more than once in the past. New gTLD domain names (keyword rich endings or simply “non .COM” domain names), have just as good a chance to rank than any other domain name. The only exception to this is the ccTLD domain names (Country Code Top Level Domains), such as .FR, .UK, .CA, .ES, etc. Typically those domain names are going to rank well in their respective countries. There’s a better chance that a .FR domain name will rank well if someone is searching from France, for example.

I was recently asked by Robert Garcia, after reading an article I wrote about the New gTLDs, on whether or not he should use a New gTLD for a website that he’s working on. He asked if he should go with a .NET or a .SHOP domain name for his new ecommerce website. Since it’s an online store, I personally recommend a .SHOP domain name over a .NET domain name. The visitors, and people seeing the domain name in the search results, will know that it’s a shop. It’s an ecommerce website and not an “informational” website.

Here’s an example of several different .SHOP domain names that are currently ranking well in Google that Robert shared with me. I haven’t looked at the estimated number of monthly searches for these keywords, so I don’t know if they’re competitive keywords or not. You may want to look up these keywords and decide for yourself. But, nonetheless, this seemly random list of .SHOP websites are ranking well for these keywords.

google SERP designer trunks keyword

Keyword: track cycling shop –

Keyword: wraparound slings –

Keyword: fitgear

Keyword: cute stuff for girls

Keyword: –

Keyword: norman reedus hat –

Keyword: designer trunks –

This last one, the designer trunks keyword and, is an interesting one. Some have said lately that they aren’t seeing EMD domain names rank well. But, in fact, here’s a new gTLD domain name, that’s an EMD (Exact Match Domain), ranking well in Google. The top result.


Stay up to date with the latest .brand news and views by entering your email below.

About MakeWay.World

The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch

We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at

Copyright ©2016 Neustar, Inc. All Rights Reserved.
Privacy | Legal