Introducing MakeWay.World!
It has been a long road to get here, however we feel incredibly confident that a revolution in digital branding is upon us and will forever change the way companies engage with their customers.
By Tony Kirsch
Head of Professional Services, Neustar
It will come as no surprise that our team at Neustar is truly passionate about the .brand space and sees this as one of the greatest digital marketing opportunities to ever appear for organizations.
It has been a long road to get here, however we feel incredibly confident that a revolution in digital branding is upon us and will forever change the way companies engage with their customers.
On a personal level, I’ve been incredibly passionate about the potential of .brands for nearly eight years. Working with some of the world’s largest and most innovative companies on this type of innovation is something I look forward to every day.
Importantly, the sense of being involved in ‘something huge’ has never been stronger than it is today – and that same sense of excitement that was collectively felt by the Neustar team is what drove us to build this wonderful hub for information, resources, insights and inspiration on all things .brands for anyone to use.
“The sense of being involved in ‘something huge’ has never been stronger than it is today.”
So what can you expect to get from this site?
We’ve deliberately designed this site to provide a range of information for different audiences, conscious that people around the world are becoming aware of the .brand movement at different speeds.
For example, if you’re new to .brands this site will be a place to learn the basics, discover the history of the .brand market and have some of its complexities demystified.
For those who are already part of the domain name community or are more familiar with .brands, we wanted to build a platform to compile all the most recent happenings and provide an opportunity to learn from Neustar experts as well as a variety of global leaders in domain names, marketing and branding.
And over time, we’ll of course add lots of new features and options for the community to understand what’s happening in the .brand space globally.
What to expect from the site
Within the site there are four key sections:
What is a .brand? will compile the basics – how do we define a .brand, how did they come to exist, the benefits of owning and launching a .brand TLD and some FAQs and glossary terms.
The Showcase will highlight active .brand websites for interested parties to see real world usage of these domains.
Latest News will be the most up-to-date source of news on .brand activity and announcements from around the world.
In Resources you’ll find guidance and information from our internal experts. Anything from the logistics of applying for and operating a .brand TLD, to rollout strategies and the challenges of ongoing compliance and maintenance.
We’re thrilled to be launching MakeWay.World today. We hope you find it of value and encourage you to share your feedback with us, as well as your own experiences in the .brand space. Together we can ensure that .brands help to make a significant difference in the digital ecosystem for many years to come.
GoDaddy acquired Neustar's registry business as of August 3, 2020.
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