WEBINAR: Hear about brand TLDs from ClickZ, Neustar, Major League Baseball & VaynerMedia
In this webinar, we will cover everything you need to know about brand TLDs, exploring their history, benefits, limitations implications and everything in between.
For the majority of us, our company urls end in either .com, .net or .org. However, over the last few years almost 600 companies, the majority of which are listed in The Fortune 500, have applied to own and utilize their own branded top-level domains (TLDs). Essentially replacing ‘.com’ for ‘.[insert your company name here]’.
Join us as we discuss:
What are brand TLDs and where did they come from
An analysis of where .brands are currently being used across the world
What the implications are for search
How TLDs can boost customer loyalty, build trust and increase awareness
Why so many of The Fortune 500 are making the switch
How these companies are working towards being a ‘digital superbrand’
GoDaddy acquired Neustar's registry business as of August 3, 2020.