Welcome to another edition of Neustar’s dotbrands Industry Report. This is the sixth edition of the report and the team at Neustar are proud to share it with the dotbrand community around the world.
In the last edition we interviewed global professional services firm KPMG. They bravely chose to drop their .com and move their global footprint to the home.kpmg web address. This was a significant undertaking and it’s significance on the global dotbrand stage should not be underestimated. Nearly a year after their transition, we check back in with KPMG to learn more about their journey; specifically – the benefits, the challenges, and the impact to their SEO ranking.
Also in this edition, we explore cost reduction and portfolio management efficiency opportunities– this should be of particular interest to brand portfolio managers who make up a large portion of our readership.
We’ve also included a snapshot of some of our favorite .brand sites from around the world along with the latest dotbrand statistics which we hope you enjoy. 2019 saw dotbrand growth of 20%, as more and more dotbrands realize the benefits of managing their very own namespace.
We hope all of our readers are safe and healthy and thanks for taking the time to read the first edition of the dotbrands Industry Report for 2020.