Amazon Web Services Targets Startups and Creators With .aws

Amazon Web Services Targets Startups and Creators With .aws

build on aws amazon web services dotbrands

Amazon Web Services targets startups and creators with .aws

By Tony Kirsch
Head of Professional Services, Neustar

It will come as no surprise to those who’ve read my blogs that I get pretty excited about seeing .brand domains launch.

At Neustar we’re all in on promoting .brand usage in any industry, from all around the world and as such, we’re always watching closely for any signs of new domains on the horizon, trawling for case studies or any hint of new activity.

So imagine my surprise when a brilliant .brand example jumped out in front of me at JFK airport.

Amazon Web Services (AWS) recently launched a campaign around its AWS Cloud solutions, appealing to startups, creators and ‘builders’. The catchy tagline “Build On” rounds out the branding nicely – and the go-to location for information is the new address www.buildon.aws.

The campaign includes a great video that speaks to ‘the new builders’ of today’s startups and big businesses, as well as billboard and other display advertising at major airports and train stations throughout the US. All these efforts use the www.buildon.aws call-to-action.

build on amazon web services aws dotbrand

“Widespread advertising using a .brand domain is still something we’ve seen only sparingly, and Amazon has gone big here with its buildon.aws campaign.”

Credit where it’s due

This is an extraordinary effort from AWS. As I’ve written in the past, we’re under no illusion that changes to branding in major organizations is easy. In fact, my entire job revolves around slowly but surely making the case for brands to change their approach to branding, marketing and online navigation. And that can be a gamble – it’s no easy feat and I acknowledge that.

And that’s why I’m so impressed by this launch from AWS – for a brand as established, recognized, and customer-facing as Amazon this must have taken a lot of effort.

It takes guts to see the potential benefits of .aws to the brand as a whole. It takes trust that customers won’t be deterred by an unfamiliar domain. And it takes some awesome forward-thinking to rethink customer experience in this way and consider how to create the most memorable, meaningful call-to-action possible.

Back to advertising basics

I’ve written before about the considerations required for using .brand domains in advertising, and how a simple ‘back to basics’ approach to advertising theory can remind us of the most important aspects of audience, medium and recall.

AWS has done an excellent job here of applying solid ‘old-school’ advertising principles to a ‘new-school’ asset. And who would expect less of Interbrand’s number five ‘Best Global Brand’, especially one highlighted as one of the top growing brands in 2017?

You don’t get to a position like that by sticking to the status quo, and Amazon has really shown its mettle here.

For example, the decision to include ‘www’ in the call-to-action is a clever tool to avoid any possible confusion around the new .aws extension and to reinforce audience education that this is a legitimate address.

Also, given the ads appeared largely in locations where people are commuting, recall is vital for the success of the campaign – so the ‘build on’ branding and a call-to-action that sticks in audience’s minds are essential.

Throwing down the gauntlet

With almost 9,000 domains registered under .brand domains, momentum is undeniably growing. In fact, this isn’t even the first domain on .aws – Amazon has also created specific product domains like www.ecs.aws and www.kinesis.aws.

However in this burgeoning space there is still an opportunity to be a ‘first mover.’ Widespread advertising using a .brand domain is still something we’ve seen only sparingly, and Amazon has gone big here with its buildon.aws campaign.

It’s truly impressive to see a brand of this size get a campaign like this off the ground using its .brand domain.

And it’s not a stretch to say this serves as a challenge to other .brand applicants: tackle the challenges of internal engagement and take advantage of the unique branding opportunities offered by .brand domains – or be left behind by those who are.

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About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
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The story of a video

The story of a video

The story of a video

By Tony Kirsch
Head of Professional Services, Neustar

I want to tell you a story. The story of a video.

A video that started out with a specific vision, and grew into something else entirely – and in the process, became the perfect microcosm of our ever changing approach to .brands over the last few years.

As many of you will know, I’ve been really open in the past about how this journey has changed me, and how the success of .brands lies away from the traditional world of domain names.

I’d flirted with the idea of creating a video a number of times previously and it was never really the right time or other things kept getting in the way. Video is a fantastic medium, yet it’s not something that is generally easy to deliver unless you’re Gary Vaynerchuk sitting in the back of a cab.

But we’re super excited at the results and even more excited to share it with the public.

And for the investment of 2 mins of your time, you can take a look at what we see is the ‘Future for a Connected World’ by clicking on the video below.

Stick to the story (or not)

We’ve wanted to make a video like this for a while. But particularly in recent months, we’ve been continually refining and reviewing the story that we tell about .brands.

When you’re in an industry like this that is constantly shifting, it’s important that you learn to move with it. There is no point wasting your voice shouting the old message. The more we learn, the more our approach gets subtly modified and with each meeting we have, a new breadcrumb or idea appears.

So just like our video, we’re in a constant state of drafting and redrafting – looking to continue to evolve our purpose and strategy for the .brand community and digital marketers across the world.

books storytelling writing brands

Our approach

And as the conversations we have around .brands continue, that future-minded attitude becomes more and more important. So we decided now was the time to tell the story not only of what .brands are, but what they could be.

“It’s time to end the search and start connecting…..”
“Because when we find what we’re looking for, the search is over….”

These are really powerful messages that began to develop – which required us to refine the concept many, many times (causing significant frustration for the creative team of course!!)

Looking back at our first drafts of the script, what we initially thought this video was going to be is so far from where it ended up and like our clients’ websites, we had so much to say and so little space to say it in.

camera video storytelling branding marketing

The importance of timing

Just like when we launched MakeWay.World, we knew the time was right – as the conversations we’re having with .brands are developing, the questions we’re being asked are changing, and the momentum we’re seeing in .brand launches is growing more and more by the day.

When we first started this it was all about transitioning your content to your .brand to build trust and recall with your customers. Whilst those messages still ring true, we spend more time today talking about consistency of message, linking people to the right places on your site and overcoming significant challenges such as the ever increasing costs for paid search.

Creating this video has been a cathartic experience. It has forced us to reflect; on where we’ve come from, where we’re at now and where we see this space going in the future.

More iterations to come

We recently published our first .brands Industry Report – a statistical and analytical look at the .brands space and some of its pioneers. This in itself wouldn’t have been possible even a few months ago – the story just wasn’t developed enough.

The more ‘data’ we gather, the more this will grow and evolve and the conversations we have will become more targeted, strategic and productive.

And inevitably, that means that our next video may have a slightly different story to tell.

Feedback, conversation and discussion is the fuel of this development and evolution. So I’d love to know – what do you think of the video? What resonates with you? What would you like to see in our next one?

Until then, we’ll keep drafting.

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About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
Privacy | Legal

.brands Spotlight: Google

.brands Spotlight: Google

.brands Spotlight: Google

The .brands Spotlight series takes a deep-dive into interesting facets of the .brands space, looking at Stats Hub data to find insights about how .brands are being used across different industries, regions and organizations. This Spotlight piece focuses in on search giant Google’s use of its .brand TLD.

Summary

One organization applied for more new Top-Level Domains than any other. That organization also happens to be one of the world’s most ubiquitous and innovative brands and is widely regarded as the global leader in digital. That’s right, it’s Google.

After applying for over 100 TLDs (including 17 .brands such as .chrome, .android and .youtube), the world remains highly interested in their strategy. This Spotlight piece will focus specifically on Google’s use of the .google TLD to date.

Key statistics

Total domains registered

  • Proportion of active domains (resolving or redirecting) 67%

Number of domains in Alexa

Key use cases

Industry spotlight: Aligning corporate priorities with a .brand

If it’s valuable, it’s on .google

Google has clearly taken a ‘quality over quantity’ approach so far in its use of the .google TLD. As covered before on MakeWay.World, the assets Google has chosen to transition or launch on .google domains to date all relate to significant corporate programs, future-focused projects and community-based offerings.

One of the first domains Google launched was when it reconciled a number of varying company and product blogs into a single location, entitled ‘The Keyword’ and hosted at www.blog.google. At the time, this was pitched as the place to go in future for all information on Google products and services – a significant asset to tie to the .google TLD. [Read more about www.blog.google here]

Shortly afterwards, a new microsite dedicated to information and resources relating to Google’s environment and sustainability goals was launched at www.environment.google. Similarly, this was a case where a project of great importance to the company was aligned with the .google TLD – tying the domain to the future of the organization and the brand. [Read more about www.environment.google here.]

This trend has continued throughout Google’s site launches, creating a strong association between the .google TLD and projects that are imperative to the future of Google’s operations and brand value.

New releases, new domain

Another pattern that can be seen in Google’s .brand launches so far is the release of new products on .google domain. Some .brands have shown a reluctance to move existing digital assets without significant planning and strategy for maintaining SEO ranking and other accrued authority, however introducing new properties on a .brand TLD is a good way to maximize search indexing and educate users in a streamlined manner.

The earliest such introduction was Google’s domain Registrar service launched in tandem with its TLD applications – which is hosted at www.domains.google. However newer offerings have quickly expanded beyond the domain name space, with Google’s artificial intelligence-focused, venture capital fund at www.gradient.google and broader AI projects site at www.ai.google.

A good omen for search?

The SEO performance of .brand domains has been the elephant in the room since the release of new TLDs, with organizations keen to establish whether keyword-rich domains offering additional information through the inclusion of their company name would help boost search ranking in the long term.

Google’s own .brand domains are an interesting case study in how relatively new domains using a relevant, branded extension are thus far performing in search.

Search ranking example – as at September 2017

google SERP search ranking SEO example design dotgoogle dotbrands ai artificial intelligence

Obviously, .brand domain launches from Google carry particular weight as examples to the broader community, as its willingness to adopt this branding asset may be a good sign for the future treatment of .brands in search. How this will develop in future will continue to be a fascinating space to watch.

Conclusion

Google’s use of the .google extension is a wonderful sign of the power that .brand TLDs can bring to companies of any size.

In their use of .google, Google is showing a methodical approach can reap dividends as it continues to launch new products, transition supporting services and align corporate programs and activities to the future of its brand. Google shows having a measured approach to introduction which is rooted in measurement and customer education is key to success.

On a broader level, the possible implications of Google’s .brand launches for the treatment of new TLDs in search are incredibly fascinating and makes this particular .brand TLD one that is watched closely by the industry as a whole.

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Stay up to date with the latest .brand news and views by entering your email below.

About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
Privacy | Legal

.brands Spotlight: Banking and Finance

.brands Spotlight: Banking and Finance

.brands Spotlight: Banking and Finance industries

The .brands Spotlight series takes a deep-dive into interesting facets of the .brands space, looking at Stats Hub data to find insights about how .brands are being used across different industries, regions and organizations. This Spotlight piece focuses in on the global banking and finance industries.

Summary

The banking and financial industries comprise almost one fifth of the global economy, with total assets of $163,000 billion USD. As one of the most globalized and information technology-reliant sectors, it is no surprise that the banking and financial services sector is one of the most heavily represented in the .brand space.

Key statistics

Total TLDs delegated: 59

From companies including:

BARCLAYS        BRADESCO       HSBC       NAB       JPMORGAN CHASE

Total domains registered

Average domains per .brand

  • Industry percentage of all .brands 10.3%
  • Proportion of active TLDs (more than 2 domains registered) 11%
  • Proportion of active domains (resolving or redirecting) 56%

Key use cases

Industry spotlight: How Barclays brings simplicity in a cluttered online world

Of the banks and financial services companies using .brand TLDs, Britain’s Barclays Bank is the leader in terms of domain registrations. With 123 registered .barclays and .barclaycard domains, 32 are currently actively resolving or redirecting.

Barclays has long been a leading innovator in the British financial sector. It was the first high street bank to introduce ATMs (1967) and was the first to offer a debit card (1987).

In May 2015, Barclays became one of the first major brands worldwide to migrate from a global “brand.com” to a .brand TLD.

Troels Oerting, Barclays Group Chief Information Security Officer, said at the time, “The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.’’

Servicing so many disparate sectors around the world, Barclays makes extensive use of multiple domains and pages to maintain contact focus on individual markets.

Given the size and scope of the banking and financial services sector along with the heavy competition in this market, .brands are a chance for companies to differentiate themselves and improve customer experience by getting people where they need to be, quickly and easily.

Barclays, for example, targets the SME, start-up and self-employed sectors with a range of dedicated sites such as www.entrepreneurs.barclays and www.readytowork.barclays.

South American bank leading the way in innovation

Brazil’s Banco Bradesco maintains the most active .brand in the finance sector, with 106 out of a total of 116 registered domains resolving or redirecting. Bradesco is Brazil’s second-largest private bank, and is internationally recognized as a technology innovator.

It was the first to introduce internet banking in Brazil, and today uses biometric palm print identification for its network of 35,000 ATMs.

Banco Bradesco’s position as the cutting-edge bank introducing new technology in South America has led it to the .brand path, using its .bradesco TLD as its primary address at banco.bradesco, with several sites set up using these domains for specific, additional functions of the business. These include sites such as www.financiamentos.bradesco, www.funacao.bradesco and www.universitario.bradesco.

These .brand sites allow the bank to provide specialized services for customers, including one-stop shops for purchasing and finance options.

Challenges in the banking and finance sector

Traditional players in the banking and finance sector may be able to trace their founding back for centuries, but rapid technological change in recent years means that long-dominant institutions find themselves increasingly exposed to new competitive forces.

Developments in technology and regulatory reforms are reducing entry barriers. Similarly, social change means younger generations have new demands and expectations that traditional institutions possess little competitive advantage in delivering.

The rise of fintechs, neobanks and challenger banks — and an international move towards open banking — has given rise to potential challenges for established players.

Conclusion

Totalling more than 10 percent of all domain registrations, the banking and finance sector is strongly represented in the .brand space. Top adopters include five of the world’s ten largest banks: Industrial & Commercial Bank of China, JPMorgan Chase, HSBC, BNP Paribas, and Bank of America.

Using .brand sites allows these early adopter companies to separate their functions and deliver customers to dedicated websites addressing their specific needs, essential in a busy world where banking needs are more diverse than ever before.

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Stay up to date with the latest .brand news and views by entering your email below.

About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
Privacy | Legal

Upcoming webinar – .brands 101

Upcoming webinar – .brands 101

Upcoming webinar: .brands 101

You may have heard that over 550 big brands have a .brand Top-Level Domain (TLD), such as .microsoft, .ford and .barclays. But what exactly is a .brand TLD, and what can you do with it?

Following our successful .brand update webinar in June, we’re pleased to bring you another webinar that goes ‘back to basics’ on .brands.

Register for this webinar to hear:

• An explanation of what a .brand TLD is in plain English (also perfect for bringing co-workers up to speed)
• Why some big brands have a .brand, and what to do if you want one too
• The different models being utilized with .brand TLDs
• The five real reasons .brand should be used

Come along for a great refresher on the fundamentals of .brand TLDs – or invite your colleagues to introduce, educate and inspire them about the .brand movement!

 

Subscribe

Stay up to date with the latest .brand news and views by entering your email below.

About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
Privacy | Legal

Mid-year .brands review: 2017 off to a brilliant start

Mid-year .brands review: 2017 off to a brilliant start

mid-year review .brands dotbrands dot brands brand TLDs

.brands mid-year review: 2017 off to a brilliant start

By Tony Kirsch,
Head of Professional Services, Neustar

If you’ve read my blogs in the past, you’ll know that I’m really passionate about the benefits that .brands can deliver to organizations and their customers. mid-year review

We are now half way through 2017 which provides us with an opportunity to have a good hard look at the data and reflect on the last six months in the .brands space.

Here is the punchline – it’s pretty damn impressive, and for a variety of reasons.

Let’s be frank – supporting an innovation such as the .brand movement is not for the faint hearted and the continual momentum we’re experiencing is great reward for those of us that have ‘stayed the course’ (with only maybe the occasional wavering!).

mid-year review .brands dotbrands dot brands brand TLDs
mid-year review .brands dotbrands dot brands brand TLDs

.brands are asking questions, and moving ahead

I’m privileged to be one of the few who has a job that is completely dedicated to this type of .brand engagement, but I can tell you that we are being asked more and more informed and targeted questions about how to optimize their .brand strategies each and every day.

All the while, organizations like Google, Audi, CERN, Bloomberg, Canon, Microsoft, and Lamborghini have launched .brand sites this year already and continue to pave the way – and that’s just a handful of them.

I think that the most important elements of .brand domain names also include the diversification of usage. Building microsites on .brand domains is still strong, but the use of .brands in alternative methods such as vanity/redirect strategies, social media, internal tools, email and full site transitions are also growing significantly.

To illustrate my point, check out the Showcase at MakeWay.World where we highlight the variety of global examples of .brand usage. It’s growing every day and the stats below speak for themselves.

mid-year review .brands dotbrands dot brands brand TLDs
mid-year review .brands dotbrands dot brands brand TLDs

The facts behind the facts

As noted above, the number of brands that have gone beyond creating the mandatory ‘NIC’ page and have registered at least one other domain under their .brand since January 1 has grown by 17 percent.

Importantly, there’s also been a greater than 23 percent increase in the number of .brands with more than 20 domain names registered – showing that there is growth at the upper end of the spectrum as well. This includes brands such as Microsoft, Bentley, Philips, AXA, Saxo Bank and BMW to name a few.

Some of the more active industries include insurance, which collectively have now registered over 1,800 domains; automotive with over 1,000 domains and information technology with just shy of 1,000.

We’re more thrilled than ever that we were able to launch the Stats Hub on MakeWay.World earlier this year, as the numbers paint a very clear picture of the .brands space and are now available to anyone to explore.

.brands making headlines

The .brands space has also received some great coverage in industry and broader media so far this year.

– ClickZ published a three-part series on .brands that culminated in a webinar featuring myself, Matt Dorville of Major League Baseball and Katie Hankinson of VaynerMedia.

– India’s biggest bank announced its plans to move to .sbi, which was reported on by Domain Incite.

– Domain Name Wire looked at how Major League Baseball is planning to use its .mlb domain names.

– Domain Pulse reported on the French national railway’s plans to move to its .brand TLD.

– I was published in B&T commenting on the Australian Football League’s use of .afl for its historic women’s league competition.

Moving forward

In just the last couple of weeks, we’ve seen new .brand sites from the likes of Google, Audi, Leclerc and Allstate, which says to me that the .brands space isn’t slowing any time soon.

Of equal importance is the fact that the majority of conversations we’re having with .brand owners are more and more about how to use their .brands, rather than why. They’re looking for practical advice on integrating with social media channels, rolling out email addresses and communicating with staff and clients about changes to web addresses.

That will be our focus for the remainder of the year here at Neustar, and we’ll share this on MakeWay.World.

And of course, let’s hope that these next six months continue to drive digital branding and that we can really move forward towards another application round for others who would love to join this movement – maybe even by the end of 2018?

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Stay up to date with the latest .brand news and views by entering your email below.

About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
Privacy | Legal