www.discoverysummit.jmp

www.discoverysummit.jmp

www.discoverysummit.jmp

A microsite for a series of conferences hosted by JMP, bringing together world-renowned thought leaders, JMP experts, and business leaders from many industries to exchange best practices in data exploration, and play with both new and proven statistical techniques.

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MakeWay.World is the online hub for news, resources, tips and inspiration on .brands from global dotbrand experts.

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www.skin.swatch

www.skin.swatch

www.skin.swatch

An eye-catching microsite for a new Swatch product.

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www.app.natura

www.app.natura

www.app.natura

Natura has created a simple and effective shortcut for new and existing customers to install its smartphone applications at www.app.natura

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MakeWay.World is the online hub for news, resources, tips and inspiration on .brands from global dotbrand experts.

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Explore brand TLDs with the Stats Hub

Explore brand TLDs with the Stats Hub

stats hub launch brand TLDs dotbrands

Explore brand TLDs with the Stats Hub

Today MakeWay.World is pleased to reveal an exciting new range of functionality that we’re really proud of: the Stats Hub.

Completely free for anyone interested in .brand activity globally, the Stats Hub is available now in the top navigation of the MakeWay.World website. 

This is the world’s first free, interactive database of up-to-date, publicly available data on .brand usage.

stats hub dotbrands brand TLDs

What does that mean? Well, this is the first time this information has been available in one centralized location that can be searched and filtered to find what you need quickly and easily. So whether you’re a .brand owner yourself, a journalist or just simply someone that loves innovation in the digital space, this is the site for you to go to anytime you’re looking to see what’s going on in the .brand revolution. 

dotbrands stats hub brand TLDs

What’s in the Stats Hub?

With a click, you can now explore .brand TLD statistics for every applicant including the number of domains registered, how they’re being used, and any other TLDs owned by that applicant. 

The data can also be sorted by industry or location to compare what others in your region or field are doing with their TLDs, or by the volume of domain registrations to see who is leading the way in .brand domains. Factors such as .brand domains with Alexa rankings have been included to provide greater context and detail to the information provided.

How do I use the Stats Hub? 

  • .brand applicants and project owners can easily discover who else applied for a .brand TLD and investigate how others in their industry are using them to get inspired and make more informed business decisions. 
  • Media and analysts can crunch the numbers and gather data, statistics and interesting facts to accompany articles and reports. 
  • Digital marketers can stay up-to-date on the strategies being implemented by some of the world’s most innovative companies, as this select group of ‘Digital Superbrands’ emerges. 
  • Other brands can keep tabs on the .brand community and gain inspiration while we await a second round of new TLD applications. 

Explore the Stats Hub now on MakeWay.World.

stats hub dotbrands brand TLDs

GoDaddy acquired Neustar's registry business as of August 3, 2020.

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Answering your brand TLD questions

Answering your brand TLD questions

brand TLD questions webinar dotbrands

Answering your brand TLD questions

By Tony Kirsch
Head of Professional Services, Neustar

Recently, I was thrilled to join a webinar with ClickZ Intelligence and discuss .brands with Matt Dorville of Major League Baseball and Katie Hankinson of VaynerMedia. The feedback from webinar has been fantastic – with several hundred live attendees and a highly engaged audience asking lots of brand TLD questions.

Our moderator (ClickZ Intelligence’s Andrew Warren-Payne) selected some great questions from the audience for us to answer, but the interest and discussion that came from this session exceeded what we could cover in a one-hour webinar.

So with that in mind, I wanted to take another look at some of the questions that came out of the webinar – and in doing so, hopefully cover some of the topics that may not have been covered in the session and perhaps answer something you’ve always wanted to know about .brands.

“I love the suggestions of social.brand examples. Do you have some other ideas that may be common to other .brands?”

I gave the example of Audi’s redirecting social media domains – for example, you can find the brand’s Facebook page at www.facebook.audi and its Twitter profile at www.twitter.audi. This is a really clever and simple way to introduce the .brand TLD and begin training customers about how they can use the .audi domain.

This is also a great example of vanity domains – a URL that is short and memorable but redirects to content deeper within a site. While in this case the domains forward to external sites, the same theory can apply within your own website.

Some common examples we’ve seen include ‘shortcuts’ to website content such as investors.brand, media.brand, annualreport.brand, blog.brand and careers.brand. These types of corporate pages are common across businesses and industries and are rarely relocated, so setting up a vanity URL to create a simplified call-to-action that gets visitors there quickly and easily can be a great introduction to using your .brand.

brand TLD questions brainstorm ideas dotbrands

Looking at existing vanity domains like surface.microsoft, they are both short, clear and intuitive. As any marketer will tell you – if it’s simple it’s probably more likely to connect, so I expect we’ll see a lot more of these in the future. 

Customers aren’t stupid, nor lazy – they’re very savvy and will almost always take the fastest road to engagement where possible.

brand TLD questions dotbrands webinar

“From the Super Bowl, we saw some analysis that domains were used as calls-to-action more than social media for the first time in a few years. What worried us was that almost half the ads had no CTA at all. Why is that?”

Firstly, there are different types of campaigns that exist – anything from pure brand related activity through to specific product promotion – and the actions marketers want their audiences to take from these campaigns differ greatly.

What’s important to note is that many marketers have either simply given up when it comes to CTAs or have a naive view that putting their “generic” brand.com CTA on a specific promotion is actually effective in helping the customer connect to the message.

Customers aren’t stupid, nor lazy – they’re very savvy and will almost always take the fastest road to engagement where possible.

Today’s consumer has become so dependent on methods other than direct-type navigation to find the information they want online. And who can blame them, with company websites becoming larger, more complex and harder to navigate? Some of our clients’ websites have tens of millions of pages – true fact!

The opportunity .brands provide is to reintroduce direct navigation via domain names by giving consumers short, memorable URLs that – whether at that address or by redirect – deliver visitors to locations deep within a website quickly and easily. Instead of relying on long and unwieldy subdomains, distracting search results or allied services such as social media, organizations can begin to train their customers to type in “anything they want”.brand to get the information they’re looking for instantly. 

“Are .brand TLDs available for companies to acquire now? Or do we need to wait somehow for more TLDs to be released?”

This is a question that has become more and more prevalent as brands roll out their .brand TLDs. As the power of .brands becomes more apparent, other organizations are looking to take advantage of this valuable asset.

However the short answer is no – at the moment, the application process for brands to apply is closed.

When ICANN (Internet Corporation for Assigned Names and Numbers – essentially the global regulator of the Internet) opened applications for new Top-Level Domains several years ago, it was a limited application period. These applications had to go through a long period of review and testing and have started to roll out over the last two to three years. While discussions are underway as to whether a second round of applications could be conducted, currently this is looking like it may still be a few years away.

However, pressure from organizations looking to apply may well contribute to demand for a second round, so if this is something you are passionate about then make your voice heard! Get in touch with us if you’d like to know more about the road to the second round – email dotbrands@registry.neustar.

These are just a handful of the common questions from the webinar. What else have you always wanted to know about .brands? What would you like to see us answer in future articles?

Drop us a line at dotbrands@registry.neustar and we’ll be only too happy to answer your questions!

You can also watch the recording of the full webinar here.

GoDaddy acquired Neustar's registry business as of August 3, 2020.

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MakeWay.World is the online hub for news, resources, tips and inspiration on .brands from global dotbrand experts.

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