The .neustar Launch Guide

The .neustar Launch Guide

The .neustar Launch Guide

.brands .neustar launch guide Neustar TLD strategy dotbrands dot brands

Unleashing the Power of a .brand

At Neustar, we truly believe .brand Top-Level Domains (TLDs) have a huge role to play in putting the power back into the hands of marketers.

By empowering customers to connect directly to specific online information from the organizations they love, companies will see an increase in the efficiency of advertising, enhanced customer loyalty and meaningful impact to the bottom line.

We’re so confident that .brands represent the future of the next generation of the Internet that we launched our own .neustar TLD to truly “walk the walk”. Learn how we planned, measured and launched our branded Top-Level Domain in this .neustar Launch Guide.

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About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
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Think global, act local: Geo-targeting & your .brand

Think global, act local: Geo-targeting & your .brand

Think global, act local: Geo-targeting & your .brand

geo-targeting geotargeting digital marketing domains dotbrand

“The increased flexibility and ability to create domains specific to a location or region has created a world in which a global brand can now reach customers on a local level, leading to a better customer experience and strengthened brand loyalty.”

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Stay up to date with the latest .brand news and views by entering your email below.

About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
Privacy | Legal

Social Media Experience Guide

Social Media Experience Guide

Social Media Experience Guide

.brands industry report brands dotbrands dot brands

This document is intended to provide a primer for .brand TLD operators to understand the current landscape of social media as it relates to .brand TLDs.

Subscribe

Stay up to date with the latest .brand news and views by entering your email below.

About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
Privacy | Legal

.brands Industry Report: Everything you need to know about .brands [August 2017]

.brands Industry Report: Everything you need to know about .brands [August 2017]

.brands Industry Report: Everything you need to know about .brands [August 2017]

.brands industry report brands dotbrands dot brands

“This report is a snapshot of .brand activity – a digest of the must-know news, valuable advice and biggest use cases of recent months to give you a taste of the .brand industry in just a few pages.”

Subscribe

Stay up to date with the latest .brand news and views by entering your email below.

About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
Privacy | Legal

A 360° view on launching and operating your new TLD

A 360° view on launching and operating your new TLD

A 360° view on launching and operating your new TLD

guide to launching a dotbrand .brand

“In this free, .brand TLD whitepaper – the first ever to provide detailed strategies and a 360 degree perspective on launching a .brand TLD – we highlight our 10 step process for launching a .brand, and show you the necessary elements (both in relation to ICANN and internally) required to develop a .brand TLD strategy.”

Subscribe

Stay up to date with the latest .brand news and views by entering your email below.

About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
Privacy | Legal

A .brand Mini-Glossary

A .brand Mini-Glossary

A .brand Mini-Glossary

Your Brand TLD Cheat Sheet of Top Registry Terms

Like any part of the Internet, the realm of .brands has its own language. Fortunately, there are only a handful of terms you really need to know. Here are some of the most important.

Domain Name

Domain names are the online equivalent of physical addresses; they help web browsers locate the right web pages. The Domain Name System (DNS) translates web addresses, such as www.dotbrands.neustar, into network-friendly numeric addresses (Internet protocol, or IP addresses).

Top-Level Domain (TLD)

A Top-Level Domain is the letters that appear to the right of the dot in a web address, or URL.  For example, .com, .biz and .de. Think of it as a suffix or domain extension. In www.dotbrands.neustar, .neustar is the TLD.

.brand

A .brand is a Top-Level Domain containing a brand name. These are owned by the brands themselves as their own corner of the Internet. For instance, Barclays Bank run .barclays and Samsung claimed .samsung.

ICANN

The Internet Corporation for Assigned Names and Numbers (ICANN) is a non-profit that coordinates and regulates the Internet’s domain name system. In 2012 ICANN made it possible, for a limited time, to apply for new Top-Level Domains, including .brands.

Prior to this there were fewer than 300 TLDs, most of them country codes like .uk or .de, along with just 23 “generic” TLDs such as .com, .biz etc. Now there are over 1,300 new TLDs either available or soon to be launched, from .cities to .brands to generic TLDs.

 .brands are one type of new TLD, but they don’t exist in a vacuum. Other types of new TLDs include:

Generic TLDs (gTLDs)

Think .club,.buzz or .photography, names that describe a generic activity or interest. These extensions let organizations own memorable domains that more accurately represent what they do.

Geographic TLDs

Until recently, we had country-code TLDs (ccTLDs) like .uk or .cn. Now there are web addresses linked to the world’s coolest cities, like .nyc, .paris, or .sydney to name a few.

Internationalized Domain Names (IDNs)

The web doesn’t just speak English. Now, domain names are available under TLDs in non-Latin characters like  شبكة. (‘web’ in Arabic and pronounced “shabaka”).

That’s just the tip of the iceberg. For a deeper look at the language of domains:

Subscribe

Stay up to date with the latest .brand news and views by entering your email below.

About MakeWay.World


The digital landscape has changed, and disruption is no longer just for startups. In today’s increasingly cluttered market, some of the world’s biggest organizations are turning the tables on digital and taking back control of their brand. A .brand Top-Level Domain creates new pathways to forge stronger connections with your customers. With your company or brand name to the right of the dot, you gain an unprecedented level of control, flexibility, and security for your digital presence – in addition to endless new possibilities for creativity and innovation. Make way for branding that cuts through the clutter. Make way for better customer experiences and real, meaningful connections. Make way for a new evolution in digital. Make way world, for the digital superbrand. MakeWay.World is the online hub for news, resources, tips and inspiration on .brands. Whichever direction your .brand takes you, MakeWay.World provides the insight and guidance to get you there.

Get in touch


We are commited to providing the latest information regarding .brand TLDs and any interesting news around Registry solutions for brands. If you have a story or press release to share, an update for our Showcase, or questions about anything on the site, please contact us at dotbrands@registry.neustar

Copyright ©2016 Neustar, Inc. All Rights Reserved.
Privacy | Legal