by James Brown | May 29, 2023 | Latest News, News Slider
.brands Spotlight: swoosh.nike The name, the iconography, and the sound – “swoosh” is branding known worldwide as being unique to Nike. What better way to build on that brand recognition than through an online platform created on Nike’s own .brands website?...
by James Brown | Oct 19, 2022 | Latest News, News Slider
.brands Spotlight: safety.google Online privacy and safety are always hot topics – think of the number of data breaches we hear about now in comparison to only a few years ago. In fact, in 2021, 212.4 million users in the United States were affected compared to...
by James Brown | Sep 23, 2021 | Latest News, News Slider
.brands Spotlight: ads.amazon It’s been almost ten years since the application for .amazon was submitted to ICANN and for the majority of this time, it seemed entirely possible that the global giant may not have the opportunity to get its own .brand. However, the team...
by James Brown | Oct 25, 2017 | Latest News
.brands Spotlight: Insurance industry The .brands Spotlight series takes a deep-dive into interesting facets of the .brands space, looking at Stats Hub data to find insights about how .brands are being used across different industries, regions and organizations. This...
by James Brown | Oct 19, 2017 | Latest News
Did you ever stop to think what the ‘link’ is all about? By Tony Kirsch Head of Professional Services, Neustar From as far back as the 1400s, marketing has existed with three simple objectives; 1. to inform consumers about products and services they may want or need;...
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