by James Brown | Sep 19, 2016
On World Cancer Day, February 4, 2015 the Australian Cancer Research Foundation (ACRF) opened a new front in the war on cancer. The non-profit launched its own Top-Level Domain (TLD), .cancerresearch, opening up bold possibilities in education, funding, and finding a...
by James Brown | Sep 19, 2016
Where does an amazing legacy of innovation lead? To a .brand, where the tradition continues. CERN, the European Organization for Nuclear Research, has gone live with the website www.home.cern. Founded in 1954 to probe the structure of the universe—think particle...
by James Brown | Sep 19, 2016
Buckle up and get ready. To celebrate its 100th anniversary, BMW is using a .brand microsite to roll out a concept car for the next 100 years. Go to www.next100.bmw and behold the Vision Next 100, which auto site The Verge calls “one of most insane concept cars BMW...
by James Brown | Sep 19, 2016
Last year, customers of the world’s fourth largest bank received a curious message. Paris-based BNP Paribas wrote: “Bizarre, an address without .net or .fr? It’s secure! Yes, a site that’s 100% secure!” To gain greater control of its web space and strengthen customer...
by James Brown | Sep 19, 2016
Media giant FOX has dropped a tantalizing clue about the future of entertainment. It’s out there and it’s big. FOX has taken a crucial step in launching .fox, its branded Top-Level Domain (TLD) which goes live this spring. Like all new TLD owners, FOX was required to...
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